From checkout queues to instant exit: 200,000+ downloads and 40% faster shopping with mobile-first innovation

SuperFresh, a progressive supermarket chain with 85 locations, faced a persistent challenge that frustrated customers and impacted sales: long checkout queues during peak hours. Despite investing in additional cashiers and self-service kiosks, wait times remained a primary complaint, especially for quick shopping trips. Time-pressed customers often abandoned purchases entirely rather than wait in line, leading to lost revenue. The existing point-of-sale infrastructure couldn't scale efficiently, and traditional checkout processes created bottlenecks during morning rushes and after-work hours. Meanwhile, competitors were experimenting with innovative checkout-free technologies. SuperFresh needed a solution that would eliminate wait times while maintaining robust fraud prevention, accurate inventory tracking, and seamless payment processing. The challenge was particularly complex: the system needed to work reliably in areas with inconsistent connectivity, support various payment methods, prevent theft and scanning errors, and integrate with existing inventory and loyalty systems—all while delivering an intuitive experience that any customer could adopt within seconds.