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Unified Commerce Experience

Retail Omnichannel

From fragmented channels to unified commerce: 200% online sales growth through intelligent platform integration

MegaStore partnered with XCodeIT to build a comprehensive omnichannel e-commerce platform that seamlessly connects online and offline shopping experiences, delivering personalized customer journeys across all touchpoints.

Client: MegaStore

https://MegaStore.xcodeit.io/dashboard

OmniCommerce Hub

Unified Platform

Conversion

+35%

Channels

Avg Order

+22%

SKUs

50K+

Channel Performance

Web

42%

App

28%

Store

18%

Social

Market

Real-time inventory sync

All channels synced

Live Orders

#8521 Web

#8522 App

156

#8523 Store

234

Today's Revenue

45,230

200%

Online Sales Growth

40%

Click-and-Collect Adoption

15%

Reduction in Returns

500K+

Active Loyalty Members

The Fragmented Shopping Experience Challenge

As a major retail player with 150+ physical stores, MegaStore faced a critical challenge: their digital and physical operations existed in silos. Customers couldn't see real-time inventory across channels, click-and-collect options were limited and unreliable, and the shopping experience felt disjointed. Online shoppers had no visibility into nearby store stock, while in-store associates couldn't access digital customer profiles or preferences. This fragmentation led to abandoned carts, missed sales opportunities, and growing customer frustration. With competitors offering seamless omnichannel experiences, MegaStore risked losing market share to more digitally mature retailers. The existing technology stack—a patchwork of legacy systems and disconnected platforms—couldn't support the unified commerce vision needed to compete in modern retail. The company needed a transformative solution that would break down channel barriers and create a truly integrated shopping experience.

Our Solution

XCodeIT architected and implemented a comprehensive omnichannel platform that unified MegaStore's entire retail ecosystem. Built on a modern microservices architecture using Next.js for lightning-fast customer experiences and .NET Core for robust backend operations, the solution integrated inventory, customer data, and fulfillment systems across all channels. Real-time synchronization powered by Elasticsearch and Redis enabled instant visibility into stock levels, while intelligent routing algorithms optimized click-and-collect and ship-from-store operations.

Real-time inventory synchronization across all stores and warehouses using Elasticsearch, giving customers accurate stock visibility and enabling intelligent fulfillment routing based on location, availability, and delivery speed requirements.

Advanced order management platform that optimizes pickup locations, sends automated notifications at each stage, and enables in-store associates to prepare orders efficiently with dedicated picking workflows and staging areas.

Lightning-fast Next.js PWA delivering app-like experiences on any device, with offline capabilities, instant page loads, and seamless transitions between browsing, purchasing, and order tracking across channels.

Unified customer data platform aggregating online behavior, in-store purchases, preferences, and loyalty program activity to enable personalized experiences and relevant product recommendations across all touchpoints.

Complete buy-online-pickup-in-store (BOPIS), ship-from-store, and endless aisle capabilities that turn every store into a fulfillment center, reducing shipping times and leveraging existing inventory investments.

Seamless Stripe payment integration supporting multiple methods, currencies, and installment plans, connected to a comprehensive loyalty program that rewards customers regardless of purchase channel.

Technologies Used

Next.js .NET Core Elasticsearch Redis Azure Stripe API PostgreSQL Docker

The Results

200%

Online Sales Growth

Year-over-year increase in digital revenue within first 12 months of platform launch

40%

Click-and-Collect Adoption

Of online orders now use BOPIS, driving additional in-store purchases

15%

Reduction in Returns

Improved product information and in-store pickup options decreased return rates

500K+

Active Loyalty Members

Cross-channel loyalty program enrollment with 65% active engagement rate

"XCodeIT didn't just build us a platform—they transformed how we think about retail. The seamless integration between our digital and physical channels has not only driven remarkable sales growth but fundamentally improved how our customers shop with us. The ability to buy online and pick up in-store, see real-time inventory, and earn rewards everywhere has created the unified experience our customers expect."

Jennifer Martinez

Chief Digital Officer , MegaStore

Project Details

Industry: Retail
Services: E-commerce Platform Development, Omnichannel Integration, Cloud Infrastructure, API Development, Mobile PWA, Payment Integration
Duration: 12 months
Team Size: 12 specialists